Online campaigns

This is my essay which I’ve just completed. Please correct my faults if you can and give me your opinion. Thank so much !

TOPIC: HOW MANY TYPES OF ADVERTISING ARE THERE? PRESENT THE FEATURES AND EXAMPLES OF EACH TYPE. ANALYZE THE APPROPRIATENESS OF THEM.

Nowadays, almost companies can’t lack advertising to introduce their products or services to market. There are many types of advertising. Each type has different role and appropriateness. So, this essay will focus on three types in three paragraphs. Introducing about print advertising in the first paragraph; and then, introducing mass media advertising in the second paragraph; and finally, introducing outdoor advertising in the third paragraph.

Today, advertising products via print media is a common practice. The print media include all newspapers, newsletters, magazines, booklets, pamphlets, and other printed publications. The role of print advertising is to offers basic information about the company, their products or services to the selected audiences. Most print media are local. Magazines, on the other hand, have always been national, although there is a trend today toward localization and specialization. There are a huge amount newspapers and magazines are published everyday. But only some types tend to a particular group people. For examples, sporty newspapers are written for men, teenage magazines for teenagers, etc. Therefore, select the right type of newspapers or magazines is important decision of the company, which may reach larger selected audiences. According to a statistic, in Vietnam, at present, there are about 600 newspapers and magazines. Almost companies, which are operating in Vietnam, are advertising via print media; for examples, Vinamilk, FPT, Honda, etc.

Mass media advertising is popular most and impact in people’s awareness of the companies and their products. This type includes TV, radio and internet. Mass media advertising is more than simply persuasive messages. Through text and through images, the ad conveys values and beliefs, and these have meanings for those who read, listen or watch them. In this type, cost is the main obstacle for companies which want to advertise on TV. Moreover, just as print ad, mass media ad also has many channels tend to many different objects. Consequently, if the company advertises with reasonable duration and right channel, the company will not waste more money and their advertising still effective. Due to the great role of mass media in the life, nowadays, there are many companies use mass media for their main publicity. For instance, Unilever present their products as OMO and Comfort, P&G with Tide and Downy, etc.

Outdoor advertising, one of the oldest and most enduring forms of advertising, is advertising on signs that are located outdoors in public places. This form includes billboards, trade fairs, sporting evens, etc. Outdoor advertising captures the viewer’s attention 24 hours a day. True, it has limited coverage. But a well-planned outdoor campaign can effectively cover most major markets. The main features of this type are brevity of the message and cannot target customer. So, the message usually is slogan of the company, such as Canon Corporation with the slogan is “Delighting you always” or Toyota with sentence “Moving forward”, etc.

In short, using which types and using on which time is important decision of the company. In my opinion, with carefully choosing, the company can get what they need from all the variable advertisements
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