what is your reaction about advocacy advertising?
Posted Thursday, March 19, 2009 by admin
Advocacy Advertising Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The advertising campaign is designed to persuade public opinion regarding a specific issue important in the public arena. The ultimate goal of advocacy advertising usually relates to the passage of pending state or federal legislation. Almost all nonprofit groups use some form of advocacy advertising to influence the public’s attitude toward a particular issue. One of the largest and most powerful nonprofit advocacy groups is the American Association of Retired Persons (AARP). The AARP fights to protect social programs such as Medicare and Social Security for senior citizens by encouraging its members to write their legislators, using television advertisements to appeal to emotions, and publishing a monthly newsletter describing recent state and federal legislative action. Other major nonprofit advocacy groups include the environmental organization Green-peace, Mothers Against Drunk Driving (MADD), and the National Rifle Association (NRA).
react about is it good for the children? and how it affects our lives or react based on advocacy advertisements.
I don’t always agree with the topic being advocated, but at the heart of it is our precious right to free speech. When I feel the most negative about it is when facts are being twisted to scare people. During elections, you always see ads where they are trying to scare seniors into believing that one side or the other is going to take away their social security or medicare benefits.
I love to analyze this kind of stuff with my kids. I think it helps them to develop their critical thinking skills to take a look at what the person producing the ad has to gain and therefore what might be misleading about the ad. Life is full of one sided arguments and it is critical that we teach our kids to never take one side of the argument at face value and to always look and the underlying end game.