Looking for great chiropractic/health marketing campaign?
Posted Saturday, April 4, 2009 by admin
Need some ideas to make a funny commercial or a great marketing campaign to attract new patients for a chiropractic office. I have tried newsletters, flyers, business cards, yellow pages, internet yellow pages and magazines which is typical and boring. Looking to step out of the box with new and great ideas. Anyone have any great ideas?
Write your advertisments on paper bones – mail em, stick em where ever
May consider passing out bumper stickers “………….chiropractic keeps you straight all day. ”
You may consider radio, offering a discount to new customers that know your slogan. Radio is cheaper than you think.
You need to position yourself as a full-service health visit. Not only do you have the chiropractic but get some skills in putting together a healthy diet and lifestyle for patients. You need to forget the boring stuff and do radio advertising. You don’t need a rap station but I would concentrate on maybe country, easy listening, or talk radio. Your demographic would be adults 35+ or adults 35-54. That is a demo that you can afford on an AM station I’m sure. Rates are lower. The audience is loyal. No funny commercials either. You are a doctor so make your commercials appealing. You might do something like: This is Dr. Judy Wilson from the Wilson Chirpopractic Center in Greenfield. Did you know that high blood pressure can many times be lowered with a healthy diet? Come see me and let me help you get a healthy lifestyle. We are more than chiropractic, we are your friends with answers in the health field.
I WORK WITH A DRUG PREVENTION AT A HIGH SCHOOL-
A YOUNG MAN I WORK WITH AT GOGOPROMOS CAME UP WITH THE SLOGAN:
DON’T METH WITH ME!
CUTE CATCHY AND TO THE POINT! I’VE PUT IT ON EVERYTHING.
CALL HIM HE’S GREAT WITH SLOGANS!
817-281-2537 I THINK ITS DON I WORK WITH