In designing the marketing and advertising campaign for a soft drink or a new beer?

Posted Monday, August 31, 2009 by admin


which would you find more helpful:
information about consumer demographics or consumer lifestyles? and why?
Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • StumbleUpon
  • Reddit
  • Webnews

Posted in Homework Help

2 Comments on "In designing the marketing and advertising campaign for a soft drink or a new beer?"

  • hannah t said on Sep 4th, 2009 at 1:13 AM:

    lifestyles much more entertaining

  • stickyfish said on Sep 4th, 2009 at 1:09 PM:

    I think demographic. It will be useful to know if you’re marketing to old or young people, men or women, where most of your consumers live etc. Then you could make an assumption about their lifestyle. Lifestyle doesn’t seem super important for these products.

Leave a Comment