What is a visualization statement for an advertising campaign, and how do I do it?

Posted Friday, August 28, 2009 by admin


I need it for a paper and I can’t find anything on it!
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Posted in Search Engine Optimization

2 Comments on "What is a visualization statement for an advertising campaign, and how do I do it?"

  • jeff g said on Sep 1st, 2009 at 4:01 AM:

    Sounds like its a statement that makes you visualize something. Probably something physically descriptive.

  • Peter Parks-ceosuccess said on Sep 1st, 2009 at 3:20 PM:

    The short and quick of it, your visualization statement is how you want your customers to precieve what you have to offer them, and then have them take the neccessary action based on your campaign.

    How you do is through research, you survey your market and ask them to describe the emotions they feel when you ask them about your product or service.

    If it’s a physical survey like a focus group, you watch and record physical movements, reactions, etc.

    Once you compiled your data you turn it into your advertising campaign and use all the “buying triggers” to push your prospects “hot buttons” to take the action you want.

    Thats only a small portion of what it takes to bring your campaign to life. Feel free to visit my website so you can get
    all the answers you need about marketing and advertising.

    Good luck

    Peter.

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