What is the average click-to-purchase rate for click throughs from google for software?

Posted Saturday, October 24, 2009 by admin


I am wondering if there are any industry averages for click-to-purchase rates for selling software on the Internet if you are paying for click throughs from Google. DoubleClick says that the click-to-purchase rates for email campaigns is about 4.2%. What would it be for AdWords?
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1 Comment on "What is the average click-to-purchase rate for click throughs from google for software?"

  • iNFoPiG said on Oct 26th, 2009 at 3:29 AM:

    There is no solid % accross the board. That completely depends on your marketing campaign & website w/adwords. Just because some one clicks doesn’t = buy either.

    refer to the adwords section of this website

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