planning an advertising campaign?

Posted Tuesday, December 29, 2009 by admin


I was asked to introduce the three stages of planning an advertising campaign as part of my assignment. anyone pleeze?
Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • StumbleUpon
  • Reddit
  • Webnews

Posted in Other - Advertising & Marketing

1 Comment on "planning an advertising campaign?"

  • Dana said on Dec 31st, 2009 at 3:05 AM:

    1) Audience & market research

    2) SWOT analysis (strenghts, weaknesses, opportunities, threats)

    3) Company/Product history research (what they have done in the past, what they are known for, their image & perceptions, their advertising in the past, etc.)

    I guarantee who you answer to will be impressed.

Leave a Comment