What department buys are approves the use of viral ads or interactive campaigns for consumer brands?

Posted Saturday, March 6, 2010 by admin


I am talking about interactive viral web sites for consumer brands, web games, web apps, etc. I am interested in being involved with this type of marketing campaign though I would like to stay on the corporate or client side of marketing. So, I am wondering what type of position I need to go after in order to commision this type of creative and work on such high visibility integrated marketing campaigns.
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Posted in Financial Services

2 Comments on "What department buys are approves the use of viral ads or interactive campaigns for consumer brands?"

  • jeffros98gt said on Mar 9th, 2010 at 9:09 AM:

    marketing ask for a marketing manager

  • j_kent_hutchison said on Mar 12th, 2010 at 7:15 AM:

    Don’t mess with “gate keepers”. Develop a one-page summary of your proposal; inlcude one additional page with a thumbnail of the story board.

    Present it directly to the owner, president, CEO.

    Alternative marketing works — but anyone but the owner, president, CEO will more than likely resist change in marketing direction on viral web sites, etc.

    I love the idea.

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