Any Marketing Analysts out there have a method to forecast leads based on campaign spend?

Posted Monday, May 17, 2010 by admin


I am using a moving average based on the previous fiscal year’s Cost-per-Lead but my forecast accuracy is only about 50-70% per week.
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Posted in Other - Business & Finance

1 Comment on "Any Marketing Analysts out there have a method to forecast leads based on campaign spend?"

  • whatevit said on May 19th, 2010 at 3:44 PM:

    Your system for forecasting is really good. Most forecasting ****. Talking about how things went is the only way to determine is a change was good or bad.

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