How many impressions do I need to get a good rate of return for an online ad campaign?
Posted Sunday, May 23, 2010 by admin
I’m thinking of advertising online with various newspaper publications. The purpose of the ads will be to drive traffic to my website where the customer can purchase various health, fitness, and beauty related products. In a separate ad, I’ll advertise a business opportunity for which customers will also be driven to a website. Many of the newspapers have sections for these types of offerings whether in the general classifieds or display ads in their lifestyle magazines.
I want to reach enough interested customers to get a good rate of return. Is asking for a 2% – 5% rate of return asking too much or too little? What would be a good target number of impressions to purchase to get this rate of return?
Please give me good info and if you have supporting information from the internet, please provide it. The best answer will receive 10 points.
Good question. The type of advertising you seek falls under Google Adwords. Google Adwords are good ways to get thousands of impressions a day for very little.
Advertising through physical media is very expensive. I would try google adwords first. Most of the time you can get $50 – $100 as a start off bonus. Good Luck.
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