I need help on a school project about marketing blue jeans with school/college logo?
Posted Sunday, June 6, 2010 by admin
Hey,
So I’m taking a marketing course and my final project is to put together a marketing campaign in which I am launching a blue jeans line with my college’s name/logo on them. The line includes several different cuts and also come in shorts the logo will go on the back pocket of the jeans. What I’m asking is if you went to college or a family member did would you buy these types of jeans? How much would you be willing to pay for a pair of these jeans? And if not what kind of jeans would you buy, i.e. who is my Competition in this market? Oh, and it was proposed that these jeans would only be available online or in the school bookstore but I don’t know if it would be a good idea to put them in local stores as well? Thank you so much for your help. I really appreciate it.
I would suggest that you target Alumni and parents of current students; depending on which school it is and if the kids had to wear uniforms to school.
Often times, students are on a budget but style will always be a factor. If you could find a balance between those, you’ll have a winner.
For those with a cause such as the enviornment, have you considered a “Green” jeans line? Something that appeals to the activist.