I work for a bank called Family Bank and would want to utilize the name family for marketing campaigns?

Posted Tuesday, June 29, 2010 by admin


I work for a bank called Family Bank and I will want to exploite the name ‘family’ to show we are the best bank. For example Family is very important, most people when stuck in life go back to their families for help because they trust, are confident, and they most of the time know family will not let them down. Please help in getting a clever way of putting this message across
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Posted in Other - Advertising & Marketing

2 Comments on "I work for a bank called Family Bank and would want to utilize the name family for marketing campaigns?"

  • aty_nay said on Jul 1st, 2010 at 6:39 AM:

    Bring generations of trust into it and showcase how family members die with secrets in order to protect their family. This will indicate how private the bank is and how they will be the constant trust and focal point (like family) in this crazy fast paced world

  • Tuesday H said on Jul 2nd, 2010 at 1:49 AM:

    Hi There,

    Are your for real? Is Family Bank a real bank? Brilliant!!!!!

    This is a very marketable name and your angle of marketing is simply great. WTG … I hope you deal with the traditional money not ***** bank or cryogenics where you can actually bank in your future and past family.

    If your bank is in my country, i would work on the campaign for free if your products does synergise with the name.

    Coming up with a campaign is not just a smart word play. You need to go deep an think of branding it and building your products in line with the corporate direction and service. Most businesses are aware of this but will not prepare for this until they are much bigger. This is a waste of resources as repositioning your brand and streamlining it after you grow big is a big ticket expense and not to mention time consuming.

    If the management would like to go for the kill in family banking area and become the best family bank in the world it would be great as no bank in the world have been there. I am sure it would work.

    Please contact me if you are interested to expand this further. I have a gut feeling that this is a very attractive proposition that can do a huge impact on the banking industry if properly treated.

    This is the best positioning stand i have come across in many many years of building brands.

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