How to allocate Internet advertising budget between Yahoo and Google? Should I use ROI or ROAS?

Posted Tuesday, July 13, 2010 by admin


I am looking for articles that give advice regarding how to divide the advertising budget between Yahoo and Google. I have good data on ROI and ROAS for both but would like to find authoritative advice on how to optimally allocate the budget.
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Posted in Yahoo! Search

1 Comment on "How to allocate Internet advertising budget between Yahoo and Google? Should I use ROI or ROAS?"

  • DramaGuy said on Jul 15th, 2010 at 9:20 PM:

    Based on my experience with the YAmsters the last couple of days, I’m going to put my money on Yahoo.

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