Online advertising prices. How much should I charge?

Posted Wednesday, July 21, 2010 by admin


I am starting a new website that will feature advertising in addition to the site content. Is there a formula or any special way to figure out how much I should charge for advertising space and frequency? Especially during the launch phase when I won’t have an established page views and site visit numbers? What else should I do regarding launch advertising?
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Posted in Other - Advertising & Marketing

2 Comments on "Online advertising prices. How much should I charge?"

  • scott said on Jul 24th, 2010 at 6:03 AM:

    Check the rate structures of your competitors. Such as Google, Yahoo and MSN. Determine what your offering is in comparison to theirs and use their prices to establish a base-line for yours.

  • seconeye said on Jul 25th, 2010 at 10:40 AM:

    You should go for a very little price at starting. Like 10$ per month for a small banner.

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