What does ‘inventory’ (online advertising industry term) mean?

Posted Sunday, July 25, 2010 by admin


I’ve had a definition of ‘inventory’, but I can’t distinguish ‘inventory’ from zones or spaces on web page. Does it not mean a simple space to put ads? Why need to calculate it?
I’ve had this definition:
“Inventory: This term refers to the amount of ad space available on a website. To calculate an accurate inventory figure the number of possible page impressions in a certain timeframe should be taken into account, as well as the number of zones available for ads to be shown per page”.
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Posted in Other - Advertising & Marketing

1 Comment on "What does ‘inventory’ (online advertising industry term) mean?"

  • afridrums said on Jul 28th, 2010 at 4:32 PM:

    It refers to advertising opportunity that is available in a particular media group database. Example company A has an inventory of 200,000 e-mail addresses ready for an advertiser to send information to or advertise to. Company B will have to pay for the inventory to access the 200,000 e-mail addresses.

    Good luck

    Larry – Save on all.

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