Maria-Christina Nimmerfroh about Online Campaigns

Online campaigns

Maria-Christina Nimmerfroh about Online Campaigns

Recommendation 10 of 12 for Business Marketers

Alert your Web staff and customer service departments to e-newsletter campaigns well before they launch. Make sure relevant pages remain live for several months after a campaign ends. You need to be able to track the click path, downloading and eventual purchasing activity of visitors referred to your site from online ads (via direct click as well as view through) before you can assess whether a campaign has been successful. Simply counting clicks a few weeks after a campaign runs is a lazy shortcut that will not yield much intelligence or earn you a larger marketing budget.

Online campaigns

10. ALERT CUSTOMER SERVICE

Today’s online advertisers and publishers have an opportunity to create online campaigns that fully engage consumers and encourage them to stick around for awhile. This overview from Laredo Group’s VP of Creative & Technical Training Rob Graham will give you a better understanding of the value of online campaign engagement and why you should plan on using engagement tools in your upcoming campaigns.

Online campaigns

Laredo Group Feb2009 -Measuring Online Engagement

Today’s online advertisers and publishers have an opportunity to create online campaigns that can be measured to determine campaign success. This overview from Laredo Group’s VP of Creative & Technical Training Rob Graham, will give you a better understanding of how online advertisers plan their campaign based on the goals they wish to measure in the future.
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Online campaigns

LaredoGroup Jan2009-Measuring Online Ad Campaigns

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Online campaigns

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