Online campaigns

First off, I just want to congratulate everyone who has gotten into Wharton early decision. I’m a junior right now, and I just wanted to evaluate my chances of acceptance…it is my dream school after all. Please be honest, and don’t hold back any criticism. Thank you for your time, and I wish you all happy holidays and good fortune with your future endeavors.

This is just a few stuff from the top of my head…my objective for Penn is a B.S. econ concentration marketing, management, retail and a B.A. in global analysis

Sorry for the double post…I realized that I forgot some crucial information -_-

Academics:
-3.94 unweighted (freshman and sophomore year; I went through a rough patch second semester of sophomore year, and my GPA dropped significantly–from 3.98 to 3.94; it’ll probably go up (as long as I don’t fail my finals) after this semester)
-Top 3 percent (school doesn’t weight grades)
-Competitive public school; ranked number one in state
-7 AP courses, 6 honor courses, 2 advanced activity courses/year; Score of 5: World History, European History; will take US History, Biology, Calc AB, Calc BC, Lit and self study psychology and environmental science for the end of this year
-PSAT: 234
-SAT: TBD; SAT II World History: 800, SAT II Math II: 800, will take SAT II Bio and SAT II US History at the end of this school year

Internships:
-Moët Hennessy Louis Vuitton (LVMH); 60 hours a week
Shanghai, China; Hong Kong, Special Administrative Region, China
International Marketing Intern, summer of 2008
* World’s largest luxury goods conglomerate
* June: In charge of post-press releases and integrated marketing with media groups Condé Nast Publications and Hearst Communications, Inc.
* July: Created marketing campaign (press relations, promotion party, advertising, etc) for two large Chinese cities
* Invited to attend LVMH’s east Asian executive meeting

-Hong Kong Shanghai Banking Corporation (HSBC)
Hong Kong, Special Administrative Region, China
Mergers and Acquisitions Summer Analyst, summer of 2008
* World’s largest and most profitable banking group
* Declined internship to work at LVMH

-Ping An Insurance
Shanghai, China
Financial Service Summer Analyst, summer of 2008
* One of Asia’s largest insurance and financial services firms
* Declined internship to work at LVMH

-Chicago Tribune
Tribune Tower, Chicago, Illinois, 60611
Features Department, summer of 2008
* Declined internship to work at LVMH

Leadership/extra-curricular:
-Do Something; 10 hours a week
Time Union Square, New York City, New York, 10036
National Youth Advisory Council, 2007-present
* One of North America’s largest non-profit teen-based organizations
* Committee: Corporate relations and sponsorships
* In charge of awarding a few million dollars worth of grants
* Worked extensively with a notable board of directors that include CEOs of many fortune 500 companies and investment firms

-HiLite; 13 hours a week
Carmel High School, Carmel, IN, 46032
Front page editor, formerly news editor and features copy editor, 2006-present
* Internationally-recognized scholastic newspaper
* Recent awards/honors
o 2008 fall National Scholastic Press Association (NSPA) overall 1st place
o 2008 spring NSPA overall 1st place
o 2008 Quill and Scroll international 1st place
o 2008 Columbia Scholastic Press Association (CSPA) Gold Crown award
o 2008 Indiana High School Press Association (IHSPA) Hoosier Star award
o 2007 Quill and Scroll international 1st place
o 2007 CSPA Gold Crown award
o 2007 IHSPA Hoosier Star award
* Redesign of website, HiLite Online
o 2008 fall NSPA 2nd place website
o 2008 spring NSPA 6th place website

-Student Government; 10 hours a week
Carmel High School, Carmel, IN, 46032
2006-present
* Publicity committees for various school events
o Homecoming
o Dance Marathon
o Houndstock
o Greyhound Games
* Dance Marathon
o 2008: 750 student participants, $129,866.31 raised for Riley’s Children Hospital
o 2007: $58,169 raised

-Key Club; 5 hours a week
Carmel High School, Carmel, IN, 46032
Vice president, formerly freshman board officer, 2006-present
* Community outreach program with other organizations and schools
* Over 100 volunteer hours

-Academic Super Bowl; 5 hours a week
Carmel High School, Carmel, IN, 46032
Fine Arts Captain, 2006-present

-DECA; 5 hours a week
Carmel High School, Carmel, IN, 46032
2008-present

-Symphony Orchestra; 9 hours a week
Carmel High School, Carmel, IN, 46032
2006-present
* Indiana’s best student orchestra
* National Orchestra Cup at Lincoln Center, New York
* ISSMA solo gold medal; ISSMA group gold medal
* I’m sending in a Stravinsky orchestral and a Handel personal recording
* Private lessons: 13 years -_-

-Indianapolis Children’s Choir; 5-15 hours a week
Butler University, Indianapolis, IN
2004-present
* One of North America’s largest and most prestigious choral programs
* I’m in the top choir, which

Hey,

So I’m taking a marketing course and my final project is to put together a marketing campaign in which I am launching a blue jeans line with my college’s name/logo on them. The line includes several different cuts and also come in shorts the logo will go on the back pocket of the jeans. What I’m asking is if you went to college or a family member did would you buy these types of jeans? How much would you be willing to pay for a pair of these jeans? And if not what kind of jeans would you buy, i.e. who is my Competition in this market? Oh, and it was proposed that these jeans would only be available online or in the school bookstore but I don’t know if it would be a good idea to put them in local stores as well? Thank you so much for your help. I really appreciate it.

TOPIC: ONLINE UNIVERSITY

Aug 21 – 28 2006 issue- styudying in Iraq and Uganda doesnt mean having to pass up a diploma from aworld class university anymore. Not when so many are available online. Oxford University, to cite just one example, has offered its master’s in international-human-rights law to student working for the Truth and Reconciliation Commission in East Timor, or those aiding tsunami survivors in Acheh. Tristram Wyatt director of online learning at Oxford, says that in cyberspace, the “connection can be more profound than a real class. The student are actually in the world’s hotspots”

Like so much on the Internet, Web classes stumbled after being hailed as the next big thing in the late 1990s. The first movers like the London School’s of Economics’ Fathom or NYU Online, failed-losing hundreds of millions of dollars- because students in the West prefer to attend class and parties on a real campus. But online or distance learning is now an established and rapidly growing industry, mainly in Asia and the developing world. Market analysts at IDC predict that the global market that the corporate e-learning will soar from $8 billion last year to $26 billion by 2010. In the United
States, 65 percent of graduate school now offer online courses, available to students anywhere in the world.

The trend is opening doors for students from small villages in Ethiopia to the back streets of Bangladesh – where tiny Internet cafes are now the portals to first-rate education. In China, delegates from Western online universities, like Scotland’s Interactive University, can be found in small towns trying to snap up students for whom studying abroad would be too expensive. In Pakistan last month, the government teamed up with one of the world’s largest online education providers, U21 Global, based in Singapore, to launch an ad campaign promoting higher education to rural youth.

Besides switching focus to the developing world, online universities are working to make virtual classes more engaging. While early efforts simply posted recorded lectures and lecture notes, courses now offer chat rooms hosted by professors, instant-messenger office hours, flashy PowerPoint-style coursework and lectures formatted for iPods. It’s even becoming fun socially, says Derek Conlon, 42, an IT manager at one of the top investment-banking firms in London, who recently got his diploma from Oxford online: “It’s not like what I’ve seen on TV with fraternities, but I made friends with people from all around the world. You’re only an e-mail away.”

We are all influenced by the media and advertising. What types of advertising campaigns are most effective on you personally? Cite specific examples. What rhetorical devices do they use, and why do you think they are so effective?
We are all influenced by the media and advertising. What types of advertising campaigns are most effective on you personally? Cite specific examples. What rhetorical devices do they use, and why do you think they are so effective? It does not have to be just TV.. we are talking all Advertising.

It was introduced by Lakehead University in hopes of luring more students. Good idea or bad Idea?

I’m a 16-year- old junior from Texas. I’m homeschooled but have taken 4 classes at my local community college and will take 12 next year. I hope to take 5 ap tests this summer. I have not taken any subject tests yet but I plan to take some this Spring. I have a 2250 on the SAT (I just got my scores back). I have a 4.0 GPA from my co-op (where a lot of homeschoolers come together to learn from homeschool moms who are educated on the subject they teach) and a 4.0 from the community college, having taken arabic 1 & 2, algebra, and US history. I got a 214 on the PSAT so I might also be a national merit scholar. I’m in the homeschool national honor society (Eta Sigma Aplha) and I hope to become the Community Service Organizer. I’m trying to earn the congressional bronze medal. I am the co-president of my debate team and mentor newbie debaters. I also am a regional champion in debate. I participate in the Model UN, specifically the Harvard Model UN and the Texas Model UN, as the president of the homeschool UN club. I participate in boy scouts and hope to get eagle. I have been a scribe and a patrol leader, having won best booth in show at a scout show and wining the national honor patrol award and the troop honor patrol award. I play varsity tennis. I am the editor of my troop’s newsletter. I am in my church’s choir and am president of the boy’s choir. I am the founder and editor of my co-ops yearbook with around 200 kids. I am also the president of my co-ops model congress club. During the summer, I participate in debate camp, boy scout camp, my church’s vbs, and i travel alot, usually to egypt to immerse myself in arabic. I used to have a jobas my church’s av operator, but then I started doing it for free. Which brings me to my volunteer work. Besides all the stuff I do for scouts and the honor society, I am the reader for my church, as well as a sunday school helper. I;ve gone on 7 mission trips with my church to help deaf children in rio bravo mexico. I campaigned for John McCain for 3 hours, tuesdays and thursday, for 5 weeks, and I volunteer at a homeless shelter every month for 5 hours. I think that’s it. What do you think? oh, also, I’ll be interning for my congressman this summer.
Okay, sorry about the punctuation, grammar, spelling format, etc. I guess I thought it didn’t matter on Yahoo! answers. I stand corrected. If you really can’t bear the formatting, tell me and I can correct it.
Also, I’m not really falling for the “conservatives won’t like Harvard” bit. Bill O’ ‘Reilly went there. So did George Bush. Just saying…

I’m a 16-year- old junior from Texas. I’m homeschooled but have taken 4 classes at my local community college and will take 12 next year. I hope to take 5 ap tests this summer. I have not taken any subject tests yet but I plan to take some this Spring. I have a 2250 on the SAT (I just got my scores back). I have a 4.0 GPA from my co-op (where a lot of homeschoolers come together to learn from homeschool moms who are educated on the subject they teach) and a 4.0 from the community college, having taken arabic 1 & 2, algebra, and US history. I got a 214 on the PSAT so I might also be a national merit scholar. I’m in the homeschool national honor society (Eta Sigma Aplha) and I hope to become the Community Service Organizer. I’m trying to earn the congressional bronze medal. I am the co-president of my debate team and mentor newbie debaters. I also am a regional champion in debate. I participate in the Model UN, specifically the Harvard Model UN and the Texas Model UN, as the president of the homeschool UN club. I participate in boy scouts and hope to get eagle. I have been a scribe and a patrol leader, having won best booth in show at a scout show and wining the national honor patrol award and the troop honor patrol award. I play varsity tennis. I am the editor of my troop’s newsletter. I am in my church’s choir and am president of the boy’s choir. I am the founder and editor of my co-ops yearbook with around 200 kids. I am also the president of my co-ops model congress club. During the summer, I participate in debate camp, boy scout camp, my church’s vbs, and i travel alot, usually to egypt to immerse myself in arabic. I used to have a jobas my church’s av operator, but then I started doing it for free. Which brings me to my volunteer work. Besides all the stuff I do for scouts and the honor society, I am the reader for my church, as well as a sunday school helper. I;ve gone on 7 mission trips with my church to help deaf children in rio bravo mexico. I campaigned for John McCain for 3 hours, tuesdays and thursday, for 5 weeks, and I volunteer at a homeless shelter every month for 5 hours. I think that’s it. What do you think?
oh, also, I’ll be interning for my congressman this summer.

I’m a 16-year- old junior from Texas. I’m homeschooled but have taken 4 classes at my local community college and will take 12 next year. I hope to take 5 ap tests this summer. I have not taken any subject tests yet but I plan to take some this Spring. I have a 2250 on the SAT (I just got my scores back). I have a 4.0 GPA from my co-op (where a lot of homeschoolers come together to learn from homeschool moms who are educated on the subject they teach) and a 4.0 from the community college, having taken arabic 1 & 2, algebra, and US history. I got a 214 on the PSAT so I might also be a national merit scholar. I’m in the homeschool national honor society (Eta Sigma Aplha) and I hope to become the Community Service Organizer. I’m trying to earn the congressional bronze medal. I am the co-president of my debate team and mentor newbie debaters. I also am a regional champion in debate. I participate in the Model UN, specifically the Harvard Model UN and the Texas Model UN, as the president of the homeschool UN club. I participate in boy scouts and hope to get eagle. I have been a scribe and a patrol leader, having won best booth in show at a scout show and wining the national honor patrol award and the troop honor patrol award. I play varsity tennis. I am the editor of my troop’s newsletter. I am in my church’s choir and am president of the boy’s choir. I am the founder and editor of my co-ops yearbook with around 200 kids. I am also the president of my co-ops model congress club. During the summer, I participate in debate camp, boy scout camp, my church’s vbs, and i travel alot, usually to egypt to immerse myself in arabic. I used to have a jobas my church’s av operator, but then I started doing it for free. Which brings me to my volunteer work. Besides all the stuff I do for scouts and the honor society, I am the reader for my church, as well as a sunday school helper. I;ve gone on 7 mission trips with my church to help deaf children in rio bravo mexico. I campaigned for John McCain for 3 hours, tuesdays and thursday, for 5 weeks, and I volunteer at a homeless shelter every month for 5 hours. I think that’s it. What do you think? oh, also, I’ll be interning for my congressman this summer.

I’m a 16-year- old junior from Texas. I’m homeschooled but have taken 4 classes at my local community college and will take 12 next year. I hope to take 5 ap tests this summer. I have not taken any subject tests yet but I plan to take some this Spring. I have a 2250 on the SAT (I just got my scores back). I have a 4.0 GPA from my co-op (where a lot of homeschoolers come together to learn from homeschool moms who are educated on the subject they teach) and a 4.0 from the community college, having taken arabic 1 & 2, algebra, and US history. I got a 214 on the PSAT so I might also be a national merit scholar. I’m in the homeschool national honor society (Eta Sigma Aplha) and I hope to become the Community Service Organizer. I’m trying to earn the congressional bronze medal. I am the co-president of my debate team and mentor newbie debaters. I also am a regional champion in debate. I participate in the Model UN, specifically the Harvard Model UN and the Texas Model UN, as the president of the homeschool UN club. I participate in boy scouts and hope to get eagle. I have been a scribe and a patrol leader, having won best booth in show at a scout show and wining the national honor patrol award and the troop honor patrol award. I play varsity tennis. I am the editor of my troop’s newsletter. I am in my church’s choir and am president of the boy’s choir. I am the founder and editor of my co-ops yearbook with around 200 kids. I am also the president of my co-ops model congress club. During the summer, I participate in debate camp, boy scout camp, my church’s vbs, and i travel alot, usually to egypt to immerse myself in arabic. I used to have a jobas my church’s av operator, but then I started doing it for free. Which brings me to my volunteer work. Besides all the stuff I do for scouts and the honor society, I am the reader for my church, as well as a sunday school helper. I;ve gone on 7 mission trips with my church to help deaf children in rio bravo mexico. I campaigned for John McCain for 3 hours, tuesdays and thursday, for 5 weeks, and I volunteer at a homeless shelter every month for 5 hours. I think that’s it. What do you think? oh, also, I’ll be interning for my congressman this summer.
newleaders.com

This is my essay which I’ve just completed. Please correct my faults if you can and give me your opinion. Thank so much !

TOPIC: HOW MANY TYPES OF ADVERTISING ARE THERE? PRESENT THE FEATURES AND EXAMPLES OF EACH TYPE. ANALYZE THE APPROPRIATENESS OF THEM.

Nowadays, almost companies can’t lack advertising to introduce their products or services to market. There are many types of advertising. Each type has different role and appropriateness. So, this essay will focus on three types in three paragraphs. Introducing about print advertising in the first paragraph; and then, introducing mass media advertising in the second paragraph; and finally, introducing outdoor advertising in the third paragraph.

Today, advertising products via print media is a common practice. The print media include all newspapers, newsletters, magazines, booklets, pamphlets, and other printed publications. The role of print advertising is to offers basic information about the company, their products or services to the selected audiences. Most print media are local. Magazines, on the other hand, have always been national, although there is a trend today toward localization and specialization. There are a huge amount newspapers and magazines are published everyday. But only some types tend to a particular group people. For examples, sporty newspapers are written for men, teenage magazines for teenagers, etc. Therefore, select the right type of newspapers or magazines is important decision of the company, which may reach larger selected audiences. According to a statistic, in Vietnam, at present, there are about 600 newspapers and magazines. Almost companies, which are operating in Vietnam, are advertising via print media; for examples, Vinamilk, FPT, Honda, etc.

Mass media advertising is popular most and impact in people’s awareness of the companies and their products. This type includes TV, radio and internet. Mass media advertising is more than simply persuasive messages. Through text and through images, the ad conveys values and beliefs, and these have meanings for those who read, listen or watch them. In this type, cost is the main obstacle for companies which want to advertise on TV. Moreover, just as print ad, mass media ad also has many channels tend to many different objects. Consequently, if the company advertises with reasonable duration and right channel, the company will not waste more money and their advertising still effective. Due to the great role of mass media in the life, nowadays, there are many companies use mass media for their main publicity. For instance, Unilever present their products as OMO and Comfort, P&G with Tide and Downy, etc.

Outdoor advertising, one of the oldest and most enduring forms of advertising, is advertising on signs that are located outdoors in public places. This form includes billboards, trade fairs, sporting evens, etc. Outdoor advertising captures the viewer’s attention 24 hours a day. True, it has limited coverage. But a well-planned outdoor campaign can effectively cover most major markets. The main features of this type are brevity of the message and cannot target customer. So, the message usually is slogan of the company, such as Canon Corporation with the slogan is “Delighting you always” or Toyota with sentence “Moving forward”, etc.

In short, using which types and using on which time is important decision of the company. In my opinion, with carefully choosing, the company can get what they need from all the variable advertisements
Email newsletter