Online campaigns

i have tried to research these questions for my film studies A2 coursework and am not getting any luck, i am researching 3 james cameron films 1 – Titanic 2 – Avatar 3 – Terminator, and i have to find out information about all 3 regarding the questions.
If anybody has anything on this topic i would be really grateful if you could comment
Thanks
Clare
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I know of google AdWords and Yahoo Search Marketing, but what are some other really good internet advertising sites that are free or very low cost to use?

It said to call 1.866.666.6001. to report an alien or speak to a representative.

Deceptive marketing campaign
The film’s trailer states that the story is based on “actual case studies,” but did not specify any cases. As a result, much speculation has arisen regarding the search for documented evidence from the actual cases and whether Dr. Abigail Tyler is a real person or a fictional character for use in an internet viral marketing campaign.[8]

On September 1, 2009, an investigation by the Anchorage Daily News examined the validity of the film’s premise, and its relation to actual disappearances that have occurred in and around the town of Nome. The investigation found no specific events to back up the claims in the film and also revealed that unsolved deaths in Nome are no more frequent than any other small Alaskan town. The consensus is that the high rate of alcoholism combined with the harsh landscape surrounding Nome accounts for a majority of disappearances (just as in other remote areas).[9]

On November 12, 2009 Universal Pictures agreed to a $20,000 settlement with the Alaska Press Club “to settle complaints about fake news archives used to promote the movie.” Universal acknowledged that they created fake online news articles and obituaries to make it appear that the movie had a basis in real events.[10]

I need to catch up on all of this..where can I get caught up on all the viral marketing for this movie?

How does a viral marketing campaign work?