Archive for the "People" Category

Madison Avenue Brainpower, Offshore Manpower

Posted Wednesday, July 15, 2009 by admin


Formed by Madison Ave professionals, our RK Flatworld service combined US based Madison Avenue brainpower with Offshore Manpower to reduce creative costs by 30% to 60%.
email and e-newsletter campaigns

Josh Todd, Constant Contact on measuring campaigns at SES Chicago 2008

Posted Monday, April 6, 2009 by admin


Josh Todd, Director of Acquisition Marketing at Constant Contact, discusses the challenges of measuring online/offline advertising campaigns. Josh says its much easier to track online campaigns given the digital information that can be retrieved as opposed to offline campaigns where there is a disconnect.
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