Newsletter campaigns
Posted Monday, July 13, 2009 by admin
This webinar gives an overview of social networks while dispelling any myths that they’re only a venue for teens. You’ll learn more about how to effectively target your audiences on social networks using Google AdWords features such as demograhic bidding & reports, User Interest Placements, and Enhanced Online Campaigns.
Posted Saturday, June 6, 2009 by admin
Thursday, July 10, 2008
Believe it: “Web Video Isn’t A Poor Stepchild,” to Television Advertising, MRM’s Michael Jacobs
No longer a cheap solution or a recycling bin for television advertising, Web video advertising is now a big budget affair, declares Michael Jacobs, the creative director of the New York office of MRM Worldwide, the big digital unit of Interpublic.
Consumers expect quality video on the web, and digital ad agencies like MRM are delivering it with high-production, big-budget campaigns. Mockumentarian Christopher Guest directed MRM’s Hard Meets Soft rock music videos for Intel, and @Radical Media did production work for MRM’s Army Strong campaign.
Michael told Andy last week that a larger share of clients’ budgets are now going toward online campaigns, which he calls a “white hot channel.”
– Kelsey Blodget, Associate Producer
http://www.beet.tv/2008/07/mrm.html
Posted Thursday, April 30, 2009 by admin